Bank of America

Everyone loves traveling, so Bank of America doesn’t just tease amazing destinations, it helps you get to them through smart banking.

OOH print: Placement of print ads where our current and soon to be traveling audience would see them the most.

Social execution: Bank of America will create a separate travel-based Instagram account where they’ll partner with travel influencers and tag their photos with price tags to show the actual cost of their trips.

Tapping on price tags will lead to pages with travel-related money saving tips. A few of the tags will have a hidden bonus: giving the first person to visit the tag’s page a golden ticket to a dream vacation.

IGTV: We partner with Instagram influencers and create a series for traveling on a budget, giving them a limited amount of money to finance their trip. Viewers can see exactly how they spend their money and learn tips on how to make it last while abroad.

OLV

Summary of Executions

Art Director: Koa Webster