1800 GOT JUNK
College kids throw away awesome things at the end of the semester. This is a fact, I grew up in Boulder, CO.
We decided to take advantage of that.
Introducing the 1800 GOT JUNK College Tour.
We would introduce the idea with college posters displayed around campuses
Our OOH "benches" would drive the idea home even further
Our ads would direct people to our landing page and app so people know how to use our services
Our app would allow students to see what items are available for purchase, and allow them to reserve a specific item
Our trucks would be driving around these campuses anyway so we might as well turn them into ads too
Finally, we'd use geo targeted instagram ads to reach students on social
Art Director: Abigail Chieppa